While My Favorite Web Designs can do optimization on any kind of website, there are very clear and distinct advantages to doing optimization on a WordPress platform. Be warned the data presented here is of a more technical nature. I do not expect every client will want to read it, but those who have dabbled in search optimizing websites may find this interesting.
When most people think of WordPress, they think of blogs. The fact of the matter is that in capable hands, WordPress is simply a content management framework, with terrific data structuring, permalink support, seo plugins galore, automatic sitemaps, auto rss, pinging, commenting, facebook integration, microdata support, and the list goes on.
Traditional website optimization, as done by a company of SEO personnel, consists mainly of doing alt tags and adding keywords. We do this of course, but we also add title tags to pages, images and links, as well as extra meta data when needed, canonical urls, sitemap with webmaster and analytics, rss feed submittals and pinging. Most importantly of all, we build data into data silos using taxonomy.
In the field of website optimization, data taxonomies are very misunderstood. It simply means to group content by relevance, and then assign categories to the groups. The specific optimization comes when you are able to apply this to everything on the site, from link structuring to page and paragraph headings.
There is also the matter of easy to add additional data types, including products, reviews, PDFs, galleries, slideshows, and more. Adding them in the correct fashion without alarming Google’s very sensitive radar is a skill that cannot be mastered without thousands of hours of practice, as much of the data I have learned has been from trial and error, field testing, and taking SEO research and turning it into a workable formula for SEO success.
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