I regard Social Media as farming rather than hunting, for the most part. This isn’t grabbing the ball, knocking aside all opposition and charging over the goal line. Meet people, get to know something about them and they learn more about you. You now have a basis for understanding and trust.
From a Mesa SEO perspective, social signals are increasing in importance all the time – this is a growth area so the best time to get in is now.
Imagine page one of search engine results when looking up your product or service on the internet. Page one includes your website, 2 of your YouTube videos and your Facebook page giving you, in this example, 4 out of 10 page one results.