So, some of the new social media did not really go anywhere, which is a liability when working with social media. After all, it is not like MySpace and Google have not been failing at attempts for years. At present writing, it looks like Google is working to back Google plus out of the integrated space it occupies between drive, photos and maps, so that failure of one does not drive away or drive down the other initiatives. This is really unfortunate for those of us that have embraced those integrations, we are left to wonder what they will take next, what activity we worked so hard on will be deemed obsolete?
When looking for new social networks to establish yourself on, look at the money behind the project, and the relative success of the medium. For instance, Twitter and Linkedin are always safe bets. Instagram and Pinterest have really come into their own, and having a great presence on the sites can significantly help distribute your brand across the web.