It was shown in studies by the Pew Research Center that as of November 2012, 78% of American adults owned a desktop or laptop computer, by October of 2014, 64% owned a smartphone, and as of January 2014 only 14% of American adults do not use the internet. With the internet having become such a popular option for social activities, information gathering, and shopping, many businesses large and small have created websites to promote their products and services, and even sell their products directly online. In fact, a Washington D.C. based research firm called Clutch performed a survey that showed that 74% of businesses have websites, and another 9% planned to build websites to promote themselves. When business owners without websites were questioned, some responded that their businesses are already maxed out in production or that they were already too busy with the work their businesses already have.
So it’s generally accepted that if you want to grow your business, you need to have a website. But one of the top mistakes that many businesses make is creating a simple template website, posting a few pages of information on it, and never touching it again. Why is this a problem? Static websites that never change rarely rank well on search engines such as Google, Bing, and Yahoo!, and won’t drive traffic to your business. An important aspect of making your website successful is continuing to add new information to your site to continue to bring in new customers and clients, as well as encourage old clients to return. So how do you continually add content to your website? The best way is by blogging. Adding a blog to your website where you frequently add new posts with new and interesting information not only adds that unique content that search engines like so much for their ratings, but they are also a way to interest customers in your services or products, and prove to them before they ever speak to you that you are an expert in your field.