Based on recent internet usage trends, statistics show that as of 2020, there are over 4 billion internet users, and almost half of those users are utilizing the internet from their mobile phone with that number increasing steadily as time wears on. Of these users, North America has the highest internet participation rates, with over 90% of North Americans using the internet daily. With the internet having become such a popular option for social activities, information gathering, and shopping, many businesses large and small have created websites to promote their products and services, and even sell their products directly online. In fact, Small Business Trends surveyed 500 small business owners to learn more about their online presence, and reported finding showed that of those who didn’t already have an existing website, 29% of small businesses plan to build websites to promote themselves, their products, and services. Another business marketing study by Fundera shows that 92% of small businesses with existing websites believe that this is the most effective digital marketing strategy to help grow their business.
So it’s generally accepted that if you want to grow your business, you need to have a website. But one of the top mistakes that many businesses make is creating a simple template website, posting a few pages of information on it, and never touching it again. Why is this a problem? Static websites that never change rarely rank well on search engines such as Google, Bing, and Yahoo!, and won’t drive traffic to your business. An important aspect of making your website successful is continuing to add new information to your site to continue to bring in new customers and clients, as well as encourage old clients to return.