WooCommerce VS Shopify
Shopify is a great platform. It is SEO friendly, affordable, easy, quick to set up. But it is not as customizable as WordPress by a longshot. It is much harder to create a branded look that perfectly and uniquely works for your business. Many of my small businesses are concerned with looking local and personal, and Shopify themes do not really do that out of the box. Moreover, Shopify is limited by the platform. In the future, if they raise rates, or decide your content is no good, you do not own your site, you can be kicked off the platform. Lastly, though their SEO features are good for beginners, they are not anywhere near what can be accomplished by a good WordPress website, where plugins allow for tech to be updated much faster than on shopify, where modules need to be vetted 3 ways to sunday before they can roll out.