Pay Per CLick And Other Paid Advertising Options
My Favorite Web Designs offers pay per click advertising and other paid marketing options for their Gilbert web design clients. There is a vast technology that encompasses pay per click and we strive to assist our clients and understanding their options and maximizing their budgets when paying for visits to their website.
Lets talk about how PPC operates. Most systems allow you to pay for impressions, or for visits. To determine the cost of each click, companies use their own algorithm to asses costs. The typical model uses an auction system for each keyword. Example: Summer hits, temperatures go above 100 degrees. All the AC contractors in town activate their PPC campaigns simultaneously, and costs begin to spiral up and up as the contractors jack the price up on each other by bidding more and more for the keywords which pay them back the best. In this way, the profit margins are diminished in PPC as new areas are exploited and bids go up.
There is law of diminishing returns from being in the same paid advertising space as too many other people. When there exists extra profit in places like Google PPC, where there are more paid advertisers than all the other networks combined, then much of the low hanging fruit is gone. So where to go for the extra normal profits every business owner craves? Into the new, less explored advertising territories, where high ROI still lurks waiting to be discovered.
How To Make Money From PPC
Pay Per Click Advertising, such as on Facebook, Twitter, YouTube, or other valuable social media sites, is much more than simply entering keywords and Ads, and a valuable addition to any AZ SEO campaign. Here are some of the techniques smart hardworking admen can bring to the table.
You Need Great Landing Pages And A Solid Website
At the end of the day, all that PPC is doing is to bring targeted traffic to your website. It is still very much incumbent upon each company to have a web presence compelling enough to establish brand trust and generate conversions.
Drill Down Your Keywords And Content
Google asses a quality score for every PPC ad, comprised of the relevance of the Ad to the keyword, the relevance of the content to the keyword, and bid amount. This is done to improve the relevance of the ads for the individual users. For example, perhaps someone is looking for a bankruptcy lawyer who specializes in tax issues. They would be best served by arriving at a page discussing both of these things, and not just one or the other. So, you will needs lots of very specific ads paired with very specific landing pages.
Only Use Keywords With An ROI
It seems simple, but there are a ton of businesses out there who are paying more per conversion than the product or service could possibly generate. Only use adwords on services that can pay back the ad budget, and keep an eye on the cost of conversion, especially for high competition or high dollar bid keywords.
Pick And Choose Keywords
“It is OK to have more money on less keywords, if those words are all proven performers.”
Look for keywords that are costing money but not converting to sales. A good example might be a real estate agent, who bids on the keyword “homes for sales 85207” – this keyword might draw so many window shoppers that it is not a viable keyword for the paid mix, and you might find yourself paying close to the same as “real estate agent 85207” which as keywords go is much more likely to conclude in a sale to a customer who is ready to buy. It is OK to have more money on less keywords, if those words are all proven performers.
AZ Web Design & PPC
It is important to have a company that can handle your pay per click as well as your web design. PPC ties into site design, from landing pages, A/B testing and conversion optimization, to creation of clean user interfaces that are easy for clients to use. Your company’s first impression on clients is tied to your design, it is the most important aspect of converting a sale, and having a professional arizona web designer is an advantage to any business that intends to gain new customers through traffic to their website.
Some Useful PPC Links:
1. Google Adwords – https://www.google.com/adwords/
3. Bing PPC – http://advertise.bingads.microsoft.com/en-us/home