What Types Of Plugins Were Used?
We also used several plugins to achieve different types of custom functionality, such as the words which swap themselves out like an animated typewriter, a feature the client has seen on another site, and very much wanted. It is important to make sure all the pieces of technology you are incorporating into a build such as this are compatible, and future proof. A badly written plugin, or heavyweight plugin, has theme or version related dependencies. These types of plugins can cause issues when updating, and are more likely to have security issues down the line.
Did You Need Any Custom PHP?
While a lot can be done using hooks and other simple PHP customizations, we typically achieve most of our needed style using CSS. Cascading Style Sheets are able to do everything from move elements, style them including sizing and colors, and even insert content. The simplest HTML can do remarkable things when a good style sheet is in place to shape those pieces of code into the look that is desired. This is often preferable, for a simple reason. PHP compiles, and builds on itself. A single run time error causes either error codes to show, or entire pages not to display. Bad enough PHP can even crash an entire server. By contrast, a bad CSS rule may simply not execute, or crash a part of style sheet. And when CSS deprecates, over time, it never crashes the sheet or the server, simply fails to be read or implemented.
Creating An SEO And Web Marketing Strategy For Viva Medsuites
This company needed an interesting strategy. Since we were targeting a niche, we needed to be able to reach out directly, which we did via email marketing, social media and remarketing, both display and search remarketing. We also set up a highly effective and targeted adwords campaigns. In terms of backlinks, we went after medical type back links, and real estate back links, since it was in essence combining the two.