Microsoft Advertising
Bing Ads That Catch The Buyers Google Misses
Microsoft Advertising reaches an older, higher-income, higher-intent audience across Bing, Outlook, MSN, and partner sites, often at a lower cost per click than Google. We run it in-house and tie every dollar to real revenue.
The Channel Your Competitors Forget To Run
Most agencies pour everything into Google and ignore Microsoft Advertising. That leaves a real, buying audience uncontested, and we go get it for you.
Cheaper Clicks, Less Crowding
Fewer advertisers bid here than on Google, so cost per click often runs lower for the same searches. Your budget stretches further and your impression share climbs faster.
An Older, Higher-Income Audience
Bing skews toward 35-plus searchers on desktop, often with more buying power and patience. For considered purchases and B2B, that profile converts.
Reach Across Outlook, MSN, And Partners
Microsoft serves ads beyond Bing: Outlook.com, MSN, the Microsoft Edge new-tab page, and syndicated partner sites like Yahoo and DuckDuckGo. One account, several places your buyers already are.
Default Search On Work Computers
Bing is baked into Windows and Edge across millions of office machines. If you sell to people at their desks, this is where a chunk of their workday searching happens.
LinkedIn Profile Targeting
Microsoft owns LinkedIn, so you can layer company, industry, and job-function targeting onto search campaigns. For B2B, that's a lever Google Ads doesn't give you.
We Mirror Your Best Google Campaigns Without Doubling The Work
You don't need a second strategy from scratch. We take what already wins on Google and adapt it for how Microsoft Advertising actually behaves.
Import, Then Tune
We import your strongest Google campaigns as a starting point, then rework bids, match types, and budgets for Bing's lower competition and different click prices. No copy-paste guesswork.
Platform-Specific Keyword Work
Search behavior on Bing isn't identical to Google. We prune terms that don't carry over, add ones unique to this audience, and write ad copy that fits the desktop, higher-intent reader.
Conversion And Call Tracking Set Up Right
We install the Universal Event Tracking tag and proper conversion goals so leads, sales, and phone calls all report back. Calls get tracked too, since this audience picks up the phone.
No Duplicate Spend
We coordinate Google and Microsoft so they complement each other instead of bidding against your own brand or wasting budget on the same low-value clicks twice.
Shopping And Feeds Included
If you sell products, we set up Microsoft Shopping campaigns from your product feed so you show up in the same results, not just text ads.
Honest Reporting And No Contracts
We treat your Microsoft Advertising spend like it's our own money. You get plain numbers, real revenue context, and the freedom to leave anytime.
Measured Against Revenue
We report on leads, sales, and return on ad spend, not impressions and click counts that look busy but mean nothing. If a campaign isn't paying for itself, we tell you.
Free Account Audit First
Already running Bing Ads? We'll audit the account for wasted spend, weak match types, and missing conversion tracking before you commit to anything.
Real People, Not A Call Center
You work with the people running your campaigns, not a call center. Founded in Mesa in 2009, we've been doing this for small and midsize businesses ever since.
Month To Month, No Lock-In
No long contracts. We earn your spot every month by showing you results, and you keep ownership of your own ad account the whole time.
Microsoft Advertising Certified
We hold current Microsoft Advertising certification and Google certification too, so the team adapting your campaigns knows both platforms cold.
Common Questions
Good To Know
Is Microsoft Advertising Worth It If I'm Already On Google?
For most businesses, yes. Clicks are often cheaper, fewer competitors are bidding, and you reach an audience that skews older and higher-income. Since we mirror your best Google campaigns, the setup cost is low and you capture demand Google was missing.
How Much Cheaper Are Bing Clicks Compared To Google?
It varies by industry and keyword, but cost per click on Microsoft Advertising frequently runs lower than Google because fewer advertisers are competing. We'll show you the actual numbers for your terms during the audit rather than promising a specific figure.
Do You Run Bing Ads In-House Or Outsource It?
Everything is in-house. The same Mesa team that audits your account, builds the campaigns, and sets up conversion tracking is the team you talk to. Nothing gets handed off to a third party.
Can You Track Phone Calls From Bing Ads?
Yes. We set up call tracking alongside the Universal Event Tracking tag, so phone leads count just like form fills and online sales. That matters here, since this audience tends to pick up the phone rather than only filling out forms.
Ready To Grow?
Tell us what you're after and we'll give it to you straight: what it takes, what it costs, no hard sell. Everything is month to month, so you're never locked in.