This website was designed for a Mesa Arizona roofing company. This company was somewhat newer in business and needed a website that would help to engender trust with potential clients. websites built for the home service industry need to be friendly and welcoming for several reasons. They cannot be overly fancy or it will convey an expensive feel to price-conscious Shoppers. they also should not employee overly dark colors as they need to feel friendly and approachable. at the end of the day work in the home Industries involves relationships with homeowners and working on structures critical to the viability of a house.
We design this website on one of our favorite themes, the about a theme. Many people don’t understand the role that a theme plays in a website built. When we first started in business we did all of our themes totally from scratch from the ground up. We still have a lot of websites running today that were built in this fashion that look great and perform well on mobile desktop and tablet. The reason we switched over to using a master theme as the underlying core for the build had to do with extensibility. often times clients want to add features and functions to their websites, such as e-commerce scheduling calendars, elaborate contact forums, and other features that will need to be styled from the ground up and then adapted for various device with. the master themes have a lot of that styling already incorporated into them as well as visual builders. for many designers of visual Builder can be a negative instead of a positive, because they do not understand all the features of that visual Builder. By specializing in the fusion Builder we have come to understand every intricacy related to that system. We also bring a very strong Foundation of knowledge in both HTML CSS and PHP. This allows us to accomplish almost any layout or design that we can imagine.
This website was designed using brighter colors and emphasizes call to actions for clients. it was prepared with SEO in mind and the layout is very conducive to optimization. Search engines look for your primary products and services being displayed boldly. If you have small headings and do not put your keywords into a large font then search engines will assume that those key terms are not so valuable and it will hurt your ability to rank in search results. A well-designed website has both the keywords large and above the fold and has calls to action that are attractive and prominent so that the page can convert visitors into sales.
At My Favorite Web Designs we have worked with quite a few roofing companies and helped take them from small startup operations into larger well-established concerns. Understanding an Industry inside and out allows us to touch on many of the more important things that potential clients are looking for. In the case of a roofer, it is important to emphasize your reviews and to let clients know that you are licensed bonded and insured. Even wealthier clients still have price objectivity, and while they may shop for quality they want to know that they are getting that quality at a good price. It is important to convey that your roofing company bids competitively.
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