This website was designed for an ignition interlock company in Arizona. Ignition interlock companies are responsible for installing devices into vehicles that test for blood alcohol above the legal limit. The website that we designed for this client needed to be focused on getting his customers to fill out a form and print out a coupon to take with them when they went to get their installation. This is definitely different than your average conversion as there are unique challenges with guiding your clients to print something out physically. Clearly the first limitation is that many clients will not have their own printer and not be able to print the coupon. For this reason we have the form so that we can send them a coupon. For clients that do print the coupon we have created a print style sheet so the coupon can print cleanly and a new window when you hit the print button.
This website was designed without a navigation bar at the top of the main landing page with the intention of pushing the client to engage with that page. Well there are other pages on the website and I navigation bar towards the bottom there are no other areas of the website where the client absolutely needs to go in order to convert. In fact all the data that they need to make their purchase decision is on the homepage, and the hope is that they will be able to become customers without going anywhere else. For Phoenix SEO purposes we do have other pages on the site but they are not displayed at the top of the main landing page but in the footer instead.
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