What Is SEO?
What exact actions are required for ranking a website on the first page of Google?
A question we are often asked is “What do you do for SEO”, or “what exact actions will you take in order to get my site to rank on the first page”. There is also the question “how much does it cost?”. Under most circumstances, there should be an exact answer to how much you charge and what do you do, but it is not always so for SEO companies.
Search engine optimization, at its most basic, is building content and then linking to that content. There are many ways to get those links, including directory listings, press releases, articles, web 2.0 properties, social media, document sharing, blog posting and other techniques which you may or may not have heard of. Being a good SEO means knowing what content to write, and how to build links to that content.
What Is The Difference Between Your SEO Company And The Other Search Companies?
OMG – An SEO Company Insured For Professional Liability!!
Your architect has insurance, your accountant does too. Most SEO companies still have not grasped the enormity of their responsibility, and are not properly insured, or insured just for general liability.
Gauging The Quality Of Our SEO VS Our Competition
Of course, there is a huge variation in the knowledge and skill possessed by most SEO experts and companies. To understand what you are buying, you really need to understand the breakdown in types of SEO being offered out there, and ask questions.
Do You Just Build Links For SEO Or Do You Optimize My Site As Well?
It is also very important to see if the company you are about to do business with does onsite optimization, or just link building. Our company does both, which is crucial to long and short term search success. After all, if all other things are equal, the optimized site will crush its competition.
Do You Use Automation To Build Links?
Absolutely not. Here is the life cycle of links which can be automated:
- First person creates the system and builds links
- Others copy the procedure
- They get rankings for for several days, sometimes even weeks.
- Google always penalized them within 3-5 weeks, tops, in my observation
- Site drops back down lower in the rankings than ever
That being said, I do not morally object to automation, it just does not work. We have tried it in the past, and it does not work for very long.
Where Do You Build Your Links?
We use properties that are impervious to robots – that is our #1 criteria. If the site has good content, and there are some actual quality controls in place, then this is probably a good place to build links. Examples of some of the ones we use are Merchant Circle, Squidoo, Insider pages, Wibbiya, WordPress.com, Google Places, Yelp, PR Log, Ezine Articles, etc…
Pricing Out An SEO Campaign
First off, all SEO work is billed at an hourly rate, which is subject to change. When I need to program for SEO, that is programming and I bill it $50 / hr. When we get content written for site content, we might need to use higher dollar copywriters for premium content, or spend time creating and editing video, at costs between $35 – $45 / hr. Some easier type work can be billed at $25. Our monthly packages breakdown like so:
Basic Bare Bones SEO
The most basic budget advisable would be $300. We don’t put an exact amount of time on most of our actions, as it is incredibly variable, the places where we build links release new features and restrictions everyday. There are some things we can fix in cost, such as Copywriting, which we do at 1 hr per 700 words.
At the basic budget, you can expect to complete directories the first month and 2-3 landing pages. The second month would be spent on onsite optimization, press releases and web 2.0 work. You will still make progress, it will just be slower.
Ideal candidates for the basic budget include businesses that only require dominating one or two keyword groups in one or two local cities.
Mid level Search Package
For companies that would like to be aggressive in their search, we recommend a budget of $600 and up. this would be companies that require dominating rankings for 4-5 medium competition keywords in 4-5 local cities.
Advanced Search Package
This would be the ideal package for companies that require complete domination on a set of keywords, on a national level, or even just reinforcing local dominance with multiple listings. This would be a $1000 per month and upwards. With keywords at this level of competition, the budgets we are fighting against can often be quite large, and to prevail requires a large investment of time and money.
My mesa web design and SEO company has a distinct advantage over other SEO companies. I am a website designer and developer, and in addition to the link building campaign any SEO company can offer you, I can execute links to landing pages set up just for those keywords, and optimized for search. My search optimization capabilities far exceed that of the average SEO or web designer, and I encourage you to have me evaluate your website and determine what may be needed to progress in the rankings.
I take my craft seriously, and I have developed a very serious SEO program. I have two full time assistants who work in my offices with me to ensure the success of all our SEO customers, and we keep meticulous records of every link, chart progress, and do what is needed to get the results. We know this is the key to our success and our customer success. SEO done right can and should result in increased sales, with a significant profit over time. To find out more about the technical details of the SEO program, please read on.
WEBSITE SEO OPTIMIZATION
Many companies say they will optimize your website, and they go and put ALT tags on your images and Title tags on your pages, maybe throw down a couple of keywords with bold and italics. I do this, and the meta tags, and custom meta tags, and rich snippets, I reconfigure the URL structure for data hierarchy, I can even convert to wordpress, use data archives and taxonomies, related posts, internal keyword linking systems, tags and more. I encourage any clients who are able to switch to wordpress systems to do so, as they are the best SEO weapon in the arsenal, and can make many very arduous parts of SEO quite a bit more efficient.
I also design landing pages, so if we are targeting AC repair in Mesa Arizona, then I can use my web design skills and create pages dedicated to one or two keywords, much more efficient. This is how I build traffic, which is essential in getting ranked well.
LOCAL SEARCH PROMOTION
The first key is to target attainable keywords, usually long tail to begin, and then create map listings and corresponding directories, lots of them, and very detailed, with unique content, images and full SEO friendly descriptions. I also peruse local blogs to get links, and trade off links with non-competitive local businesses.
In addition to using the directories and web 2.0 sites, we also utilize blogs, bookmarks, articles, custom links, competitors links an more. I also go to great lengths to ensure the maximum amount of relevant context for the anchor text, to help it score that much better. I do utilize open ended link wheels, and some MANUAL article spinning. I particularly find deep linking effective, and arrange my hierarchies for optimal deep linking.
Strategy Revised For Google Panda Update
The penguin update significantly reduced the effectiveness of spun content, even well spun content, and we no longer waste time on this. Instead, we focus on including more rich media in the syndicated copy, create high value related media on authority sites, and then create mashups with links attributing the source. We also now focus more on social media.
Strategy Revised For Google Penguin Update
So many changes! I love it. We now support KML files, All types of microdata including schemas from schema.org. We also now support G+, focus more on youtube optimization and SEO video creation, as well as image and video sitemaps. We additionally revised our formula for creating landing pages and internal linking to account for the reduced effectiveness of nofollow tags and to allow for better internal related linking, as well as dozens of other small tweaks.