Arizona SEO Company My Favorite Web Designs
OUR STRATEGY FOR GETTING TRAFFIC TO YOUR SITE & GOOGLE RANKINGS
Gaining Search Engine Trust
Google wants to trust the websites to which it directs a large amount of traffic. Step 1 is getting the trust:
- Set Up The Brand On Social Media
- Put The Spokesperson On Social Media
- Google & Bing Webmaster Tools
- Create And Verify Google Business Page
- Establish Authorship for your content
On Site Optimization
We also need to make sure the site is able to be interpreted correctly by the search engine spiders, so we:
- Optimize Meta Description & Title Tags
- Adjust Keyword Density
- Create Landing Pages
- Add Schema.org microdata tagging
- Add OG Tags, Twitter Cards and More
Content Creation & Marketing
A big part of the game is content creation, for your website and for sharing on social networks, we do:
- Video Shoots & Videos Optimized For SEO
- Banner Ads & Other Images For Sharing
- Writing For Landing Pages & Blogs
- Coupons, Press Releases and Classifieds
- Slideshows, Infographics, PDFs & more
Local Search Optimization
And, lest we not forget the local search optimization for map listings, which is a big part of search traffic:
- Local Directory Listings
- Niche Or Related Site Listings
- Name, Address, Phone # On All Content
- Map Listing Embeds & Links
- Check Ins & Local Reviews
SEO Results And Testimonials
Search Engine Optimization Case Study #1
Search Engine Optimization Case Study #2
Search Engine Optimization Case Study #3
How Long Does Search Engine Optimization Take?
A common question about optimization is how long it will take to get to the first page of Google search results, and how long from there it will take to get to #1. Many business have been burned by unethical or unprofessional SEO companies in the past, and want to be able to quantify their search engine optimization results.
While results can often come about in as little as 2-3 months, it is important to understand the organic approach to SEO. This means that links must be built naturally, not all at once, and social media engagement must also happen naturally over time, not purchasing likes all at once. This applies to so many elements of web promotions – review filters are much more likely to be triggered by a large volume of reviews coming in all at once.
There is also the question of the competition for any particular keyword. keywords with higher value generally require the most work to obtain. If you want to beat your competition, you need to be prepared to outwork them, and unfortunately that can sometime come down to outspending them. Of course, even companies with smaller budgets can compete if the principles are involved in content creation, and actively participating in the Arizona search engine optimization program.
In summary, there is no easy or definitive answer to the question of how long it will take for what results, but we advise our clients to begin expecting results at the end of the third month of their program, and try to arrange things to work out for that.
SEO Pricing & Packages
Social media, Blog posting, directories, press releases and other general SEO: $25/hr
Onsite optimization: $25/hr
Web design & web development: $50/hr
Graphic design work, photography, video and video editing: $50/hr
$300 a month
12 hours of SEO work a month
The most basic budget advisable would be $300 a month. Ideal candidates for the basic budget include many small local businesses, who need to optimize in their city.
Best Value Package
$500 a month
20 hours of SEO work a month
Enough budget to get great results, managing & advising on everything a small to midsize business needs to be really successful in gaining new customers from the web.
$700 a month
20 hours of SEO work a month
Companies that offer multiple products in multiple locations should consider this package. It has enough budget for the complexities of promoting multiple product lines.
$200 a month
1 hour of videoing, 6 hours of editing
We guide you with questions, coach you for keywords and SEO value, give suggestions for verbiage, etc… Then we make it into beautiful, high SEO value Youtube videos.
Hourly SEO Consulting
Consulting with companies regarding their SEO strategies and practices, ensuring onsite optimization, offering helpful suggestions, doing Q & A or training with clients.
Planning To Optimize Your Site
There are many things you can do in preparation for the beginning of search marketing:
Access To Your Website & A Website Backup
Your web marketing company will need access to your website, so you should be sure you have access to your hosting, any logins for the site itself, and a copy of the domain registrar info should that be needed. Also, while My Favorite Web Designs does perform a full backup on all new clients, not every company does, so be sure at this stage to have your site backed up in your personal file.
Social Media Access
Your search consultant will also need to popularize and spruce up your social media accounts, so be sure to have those passwords handy.
Pictures, Videos, Audio & Other Content
We are able to use all forms of media as unique content to please Google, so if you are able to start taking photos of jobs or locations, these pictures will be very handy, and any videos will be useful as well. Also collect up your old brochures and marketing pieces, many of these have never been on the net, and can be unique content.
Blog & Landing Pages
One of the biggest expenses at the outset of an organic search engine campaign is the writing of blogs and landing pages. If you are able to write for the campaign, start compiling these materials now, so that they can be deployed quickly & regularly during the campaign .
Advantages Of My Favorite Web Designs As Your SEO Company
We Are Fully Insured
Your architect has insurance, your accountant does too. Most SEO companies still have not grasped the enormity of their responsibility, and are not properly insured, or insured just for general liability. Though We have never needed it, we carry General and Professional Liability Insurance.
Located In Mesa Arizona, No Outsourcing
Ok, that is a lie, we do outsource writing to good writers, but absolutely everything else is done in house, here, in Mesa Arizona. It is also helpful dealing with a local company, as we can do meetings to discuss strategy, review analytics, take pics and videos, train staff and much more.
A Proven Track Record
I have designed and currently manage over 120 website myself, and manage SEO for another 30. I have done everything from major multi-thousand dollar per week PPC campaigns to SEO for local and national businesses. Many of our clients have been with us for 2 years or more and swear by our service.
Affordable AZ SEO Services
Our business model is very cost effective. We run our sites on WP, which means we can do the bulk of the management with less time spent, and train employees on these systems in less time as well. We are also a home based business, and do not have sales people, which makes for a much lower overhead.
HD Photo & Video
Since modern SEO focuses on quality of content, high quality photos & video are needed. While stock photos can fill some needs, long term SEO success requires high quality photo and video for creating quality content and promotional videos. We do everything from shooting to editing and distribution.
Web Design And SEO
Having an SEO company that does not also do web design can be problematic. Much of optimizing for search now requires content creation, and having a company that can tweak your website as part of your overall search campaign is vital. We design some of the most search friendly websites on WordPress today.
How Clients Can Best Assist In Optimization
Check-ins and Employee Participation
Make sure your employees do check-ins on FB, Google + and Foursquare, and are liking and sharing your content on social channels.
Write For Us
The more you write, the better you do. End of story. Want to bring in jobs to your company? Send us blogs on your topics. For best results, make the blogs long (at least 500 words), uniquely written, and on a topic very relevant to you, possibly even in relevant news.
Send Photos & Videos
We use these to make all your ads, and Google assigns a lot of importance to the images provided.
Get Local Reviews
No more than 1 a week, and try for people who do reviews. If you are getting reviewed on Yelp, it is most useful if the reviewer is a frequent Yelp user.
Beginning Your SEO Program
Getting started is very easy. You can just call me to arrange an appointment, 480-335-1330, or you can email me firstname.lastname@example.org to find out more. We do have a form we use to help gather data for new clients, so we may put together the spreadsheet for your account, which you can see here: http://myfavoritewebdesigns.com/form
Payment Procedures & Billing
Each month, a report is sent to the client, in a spreadsheet format. The spreadsheet has a tab for a keyword report, which we track monthly. It also has a tab for the timesheet, which details each action taken for a client and the time spent. Lastly, there are tabs for each type of account we create for you, from social media to press releases, and the usernames and passwords for each of these accounts.
The deposit for the first month would be recieved before optimization is begun, and after that payment on monthly invoices is net 14 days.
Cancellation & Contract Terms
Many companies put lengths of time on their contract terms. We do not. We need clients who are as committed to their programs as we are, and we certainly would not want to make clients stay who do not want to be doing business with us. Upon cancellation, billing will be summarized to that point, and no further charges will be incurred. All properties and links belonging to the client stay intact, and belong to the client.
Learn More About SEO
Learn More about SEO with some of my favorite Search Engine Optimization Resources:
Google’s Own Search Optimization Tips & Resources
I definitely recommend getting the word right from the horses mouth, and in this case it means keeping up with the latest and greatest from Google. Here are a few of the best resources for doing that:
- Webmaster Help Videos – http://www.youtube.com/user/GoogleWebmasterHelp
- Google Webmaster Central Blog – http://googlewebmastercentral.blogspot.com
- Google Webmaster Central Blog – http://googlewebmastercentral.blogspot.com
MOZ.com (formerly known as SEOMOZ)
One of the best references for SEO on the web. The community is very strong, and the articles are great. You can often learn more in the comments than the articles themselves, a great resource. here is my page: http://moz.com/community/users/471497 and a link to the main page: http://moz.com
A great publication, not every article is awesome, but there is a lot of awesome in there: http://searchengineland.com/
Do You Use Automation To Build Links?
Absolutely not. Here is the life cycle of links which can be automated:
- First person creates the system and builds links
- Others copy the procedure
- They get rankings for for several days, sometimes even weeks.
- Google always penalized them within 3-5 weeks, tops, in my observation
- Site drops back down lower in the rankings than ever
That being said, I do not morally object to automation, it just does not work. We have tried it in the past, and it does not work for very long.
Where Do You Build Your Links?
We use properties that are impervious to robots – that is our #1 criteria. If the site has good content, and there are some actual quality controls in place, then this is probably a good place to build links. Examples of some of the ones we use are Merchant Circle, Squidoo, Insider pages, Wibbiya, WordPress.com, Google Places, Yelp, PR Log, Ezine Articles, etc…
Pricing Out An SEO Campaign
First off, all SEO work is billed at an hourly rate, which is subject to change. When I need to program for SEO, that is programming and I bill it $50 / hr. When we get content written for site content, we might need to use higher dollar copywriters for premium content, or spend time creating and editing video, at costs between $35 – $45 / hr. Some easier type work can be billed at $25.
In addition to using the directories and web 2.0 sites, we also utilize blogs, bookmarks, articles, custom links, competitors links an more. I also go to great lengths to ensure the maximum amount of relevant context for the anchor text, to help it score that much better. I do utilize open ended link wheels, and some MANUAL article spinning. I particularly find deep linking effective, and arrange my hierarchies for optimal deep linking.
Strategy Revised For Google Panda Update
The penguin update significantly reduced the effectiveness of spun content, even well spun content, and we no longer waste time on this. Instead, we focus on including more rich media in the syndicated copy, create high value related media on authority sites, and then create mashups with links attributing the source. We also now focus more on social media.
Strategy Revised For Google Penguin Update
So many changes! I love it. We now support KML files, All types of microdata including schemas from schema.org. We also now support G+, focus more on youtube optimization and SEO video creation, as well as image and video sitemaps. We additionally revised our formula for creating landing pages and internal linking to account for the reduced effectiveness of nofollow tags and to allow for better internal related linking, as well as dozens of other small tweaks.