This particular roofing company has a very strong brand identity, and they were very involved with the web design in Phoenix process throughout. We knew that in order to make something truly great, it would be an iteration. Iteration is a concept in design and development. The theory is that you must build things to really see them function and improve upon them, and it governs the development of almost anything complex, from software to marketing. With this client, we needed to be able to make changes quickly, and do things not normally included in the Avada theme we were working with. Fortunately, using PHP hooks and some custom CSS, we can achieve virtually any style. The only drawback to customizing the look this extensively is that you must test on multiple devices, and you have to be sure future theme updates don’t change the hooks that you are hooking into. Fortunately, in 2016 most good themes have figured this out, the Avada theme is among the best of them.
Let’s consider what we would want in a roofing site that we would design. Many times when we meet with business owners they have a concept in mind that may or may not correspond with Google best practices for website user interface. My personal Theory on whether we should be designing according to the book or according to the client goes like this: we need to listen first to our client and understand fully their brand and their vision. From there we can take that vision and adjust it lightly to fit those best practices but we must respect the wishes of the clients and adapt the design to not just be technically correct but to also represent the company’s brand and personality accurately.
In this case consider what you would be looking for if you were wanting to hire a roofing company. Some of the things you might look for would be the reviews for that company on the internet, so you know whether or not you can trust their business practices. For this reason we put links to Google Yelp and the BBB at the top of this client site. Another item that is very important when hiring a contractor is the contractors Registrar of contractor license status. For that reason we included their Roc number in the head with a link back to their license. Other things that are very important include the phone number. Consider this also from a mobile phone perspective many times when clients are searching for a business they do not care to read the blah blah blah concerning that company. They simply want to know if the company is reputable and then to contact the company and schedule service or arrange to purchase the product which they are researching. So if you consider the header of this website all of that can be accomplished before you even look down at the menu, and it can be done on a mobile phone without ever scrolling.
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