Real estate agents often have slightly different requirements for their websites then other types of industries. One of the primary purposes of the websites of real estate agents is to provide a place where their clients can access MLS portal for searching homes. This means that their website needs to be set up to convert, incorporating cost actions and contact forms that allow this type of activity to take place. But it also needs to be set up to encourage browsers to access the search capabilities of the website.
This requires a whole other set of calls to action that need to be placed prominently throughout the user interface. Getting a client to use features on your website can often be tougher than it would seem. Even though you may have a search now button on every page, this may not be enough to actually encourage action. Often a small search form will prompt users to enter information, and sign-ups which have incentives on them can also be a big advantage. For instance, if you are creating a landing page a community, then perhaps on that page you can have a sign-up to notify applicants about new real estate that is being bought or sold in that community.