Search Engine Optimization (SEO)
Creating and maintaining a new business today is a simple, yet complex procedure. Every Arizona business has their brand, product and/or service online. This does not necessarily mean that every business has a website. A handful of entrepreneur use social media to promote their brand, product and/or service online. Social media is a way businesses communicates with the general public. Given the pervasiveness of the web in all aspects of everyday life, the value of organic search rankings is greater than it has ever been, and it has become widely recognized as the most profitable form of marketing on the web.
What is Search Engine Optimization? Search Engine Optimization in Mesa, other wise known as SEO, it a process of affecting the visibility of a website utilizing strategies, techniques, and tactics to increase the amount of visitors to the website in a web search engine’s unpaid results. The web search engine’s unpaid results are referred to as “natural,” “organic,” or “earned” results. In order to increase the amount of visitors to the website, one will need to get creative with words. Keywords that attract visitors to your websites is essential for your business.
Social media allows you to showcase your business with the public. However, SEO will multiply the amount the visitors to your website. Major commercial search engines such as Google, Bing, and Yahoo!, will connect a keyword associated with our website and direct the person to your website. By applying the dominated keywords that correlate with your business, SEO in Mesa will boost search engines to connect those keywords to your website.
How does Search Engine Optimization work? Where to do begin? By creating a website for your businesses, and Google, Bing, and Yahoo! will not do the trick. There is more than meets the eye, or better said the screen and keyboards. Here is a small list that generalize places and actions on where to start:
- Programing your business with maps listing.
- Programing your business for organic.
The list is very small, but these two items are essential for your business to success. If you are a fresh entrepreneur and what to publish your business online, the list makes little to no sense.
Programming your business with maps listings.
The main goal on programming your business with maps listings is auditing the business name, address and phone number (NAP) to websites that will benefit your business. Websites that you can publish your business will be on Apple Maps Connect, Yelp for Business Owners, Crunchbase, Manta, and FourSquare, top well known websites, or directories, that will help boost your business locally. Within these five directories, NAP is very important. The benefits about these directories is that you can disclose the hours of your business, what products or services are offered, and post pictures. If you ever heard of the yellow pages, a very thick, yellow book that had listing of local businesses and phone numbers in your area before internet took over, these online directories work the same way.
How does programming your business on map listing benefit your business? Whenever a person opens their Apple Map app on their phone and type “fast food” in the search box, the nearest fast food restaurants will appear based on the location. If someone opens a search engine optimization, like Google or Bing, and type “authentic mexican restaurant”, the nearest mexican restaurants will appear. Searching for local business online, the search engine will pulled all published business with the most map listings to determine where exactly a business is located and direct people to it. Map listing your business on multiple directors will help SEO determine your exact location and guide your target audience towards you.
Programing your business for organic.
Programming your business organically is a bit more complex that it will make map listing look easy. This sort of programming mainly focuses on your business’s website. Considering that you’re a fresh entrepreneur who wants a simple website for your audience, we have a secret for you, there is nothing simple of a website. The following list is what you need to do and modify constantly to rank your business to the top:
- Check for and non indexed thin pages.
- Check for duplicate content.
- Analysis webmaster tools, analytics, and spotcheck to make sure your SEO is well.
- Look for duplicate landing pages.
- Embed videos onsite.
- Have related posts/blogs on your website.
- Optimized images, have a gallery page, or at least one image per page.
- Have a “call to action” button.
- Have synonyms and related words, don’t use keywords over and over, get creative.
- Have a mobile custom webpage.
- Have a review/testimonials page.
- Run a scan for improvements http://seositecheckup.com/
- Check for broken links: http://www.brokenlinkcheck.com/
This is a long list, and half doesn’t make sense! Everything on this list is essential for your website. Again, the prime objective for organic is to correlate dominate keywords to your business.
Why are keywords important? What is so special about them? Having the correct keywords will bring you the right kind visitors. The specific the keyword that is related to your website the better. Let’s say you’re looking for a cater for a business event. The first search will be “catering.” It too broad of a term, fast food restaurants are part of the results. Next search will be will be “corporate event catering.” The results are better, but you have business from California, and your event is in Phoenix. You add “Phoenix” in the search box, “corporate event catering in Phoenix.” Now you have better results. If you had your own catering business, you will implement each keyword to your website. The dominate keywords would be “catering,” locations where you will provide your service, type of food you will be serving, and for what events. These words will have to be used on description paragraphs, but you will have to be creative on the word usage. Having the same details can paralyse your website.
Having an website and applying to SEO regulations is complex and tedious. However, SEO can make your business the bull’s eye target for your clients. Imagine SEO as a business card. Everytime we walked into a medical facility, there are brochures and cards about medical procedures and what to be cautious about. Well, SEO is an investment for having business cards and brochures online. MAP listing will boost your business cards, and your web page will have more than enough information about your business and related topics, like brochures. You can pass your physical business cards and brochures outside a mall for eight hours, and maybe one person will get back you. Or you can spend eight hours programing your business on local directories and another eight or more hours for website design in Mesa and have SEO do the distributing work. This process will have clients knocking on your door, or in other words, filling your inbox.
With Mesa SEO, you don’t have to be looking for clients, clients will be looking for you. Once you have clients, work will pile up. Once you’re done with the projects, you share pictures with a short description of your work on your social media and add a portfolio page on your website. Clients equals referrals and reviews. Share and post the reviews from your clients. Updating your website and posting pictures or related blogs will boost the amount of foot traffic.
Janet Garcia- My Favorite Web Designs
Mesa, AZ 85207