A Medical Office Sharing Website For A Scottsdale Client

This website was built for a fairly unique business, a company that rents out medical share space, shared clinical spaces for medical practices. We need something that looked professional, modern, upscale. We wanted to showcase not just the physical space, but the concept, which is a newer concept.

We went with a very clean color scheme, to match the logo. We used an out of the box WordPress theme, but customized it heavily. The only themes we typically work with are Avada and Divi. We prefer Avada, the fusion builder is very well made, and allows for very dynamic layouts. As with any theme, for the work to come out seamlessly, the designer must have a deep understanding of HTML and CSS.

What Types Of Plugins Were Used?

We also used several plugins to achieve different types of custom functionality, such as the words which swap themselves out like an animated typewriter, a feature the client has seen on another site, and very much wanted. It is important to make sure all the pieces of technology you are incorporating into a build such as this are compatible, and future proof. A badly written plugin, or heavyweight plugin, has theme or version related dependencies. These types of plugins can cause issues when updating, and are more likely to have security issues down the line.

Did You Need Any Custom PHP?

While a lot can be done using hooks and other simple PHP customizations, we typically achieve most of our needed style using CSS. Cascading Style Sheets are able to do everything from move elements, style them including sizing and colors, and even insert content. The simplest HTML can do remarkable things when a good style sheet is in place to shape those pieces of code into the look that is desired. This is often preferable, for a simple reason. PHP compiles, and builds on itself. A single run time error causes either error codes to show, or entire pages not to display. Bad enough PHP can even crash an entire server. By contrast, a bad CSS rule may simply not execute, or crash a part of style sheet. And when CSS deprecates, over time, it never crashes the sheet or the server, simply fails to be read or implemented.

Creating An SEO And Web Marketing Strategy For Viva Medsuites

This company needed an interesting strategy. Since we were targeting a niche, we needed to be able to reach out directly, which we did via email marketing, social media and remarketing, both display and search remarketing. We also set up a highly effective and targeted adwords campaigns. In terms of backlinks, we went after medical type back links, and real estate back links, since it was in essence combining the two.

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